Discovery
//01Mapped the brand story, customer base, and regional differences across four locations.
Probox Portable Storage is a family-owned business with four generations of experience, serving customers across Arizona, Colorado, Oklahoma, and Dallas with secure, personalised portable storage solutions.
Despite strong regional loyalty, the website didn’t tell the family story, failed to surface multi-location coverage, and had no clear quote path. Competitors with weaker service were outranking them in local search.
Step Tech redesigned the site to lead with trust and local relevance — giving each service area its own SEO page, surfacing the family story clearly, and routing visitors to a frictionless quote flow.
Mapped the brand story, customer base, and regional differences across four locations.
Restructured navigation around service areas, use cases, and the quote flow.
Crafted a warm, personal visual identity and copy that reflects the family-owned difference.
Built with structured data, location metadata, and a mobile-first architecture.
Quote submissions grew 80% in two months. Bounce rate dropped 55%, and organic SEO traffic increased 35% as location pages gained traction across all four markets.
