Brand Discovery
//01Sessions with the founders to define design philosophy, project approach, and target client profile.
Aronia Landscape Design & Construction is a South Jersey–based design-build firm creating thoughtful outdoor environments across South Jersey, Philadelphia, and Central New Jersey.
Their stunning work was let down by a weak digital presence — a portfolio that didn’t showcase the quality of their projects, unclear service area coverage, and no compelling brand story to attract discerning clients.
Step Tech built a portfolio-first website that leads with project photography, communicates the brand philosophy clearly, and maps service coverage — turning browsers into genuine enquiries.
Sessions with the founders to define design philosophy, project approach, and target client profile.
Built an earthy, refined design system with organic textures and considered typography.
Curated and structured the project archive into a browsable, filterable gallery.
Delivered with structured data and on-page SEO targeting all regional markets.
Enquiries grew 90% in three months. Portfolio views increased 3.2x, time on site rose 48%, and the site maintains an 85+ PageSpeed score across all target regions.
