Discovery & Brand Alignment
//01Studied Advene's brand philosophy, product release cadence, and global audience to design a Shopify architecture that reflects their one-product-at-a-time approach and responsible luxury positioning.
Advene, a luxury accessories brand from NYC, crafts responsible handbags with 100% traceable materials in a carbon-neutral Italian facility. Featured in Forbes and Vogue, they needed a Shopify store that reflected their elevated brand and global vision.
Advene required a digital experience that mirrored the intentionality of their products. Their storefront needed to highlight craftsmanship, showcase diverse bag styles, and serve a global audience with multi-currency options and free shipping.
Step Tech developed a refined Shopify storefront for Advene, focusing on the product. We created a minimal UI that reflects the brand’s beauty, organized the catalog by bag lines, and added global multi-currency support, along with a packaging incentive and newsletter sign-up for sustainability engagement.
Studied Advene's brand philosophy, product release cadence, and global audience to design a Shopify architecture that reflects their one-product-at-a-time approach and responsible luxury positioning.
Created an editorial, image-led storefront UI that prioritizes visual storytelling — letting craftsmanship, materials, and sustainability messaging elevate the purchase experience.
Built the full catalog structure across bag lines, edits, and categories, integrated multi-currency and region switching, and developed the minimal packaging discount flow and checkout optimizations.
Validated all regional currency flows, catalog navigation, discount logic, and mobile responsiveness before launch — ensuring a seamless experience for Advene's worldwide customer base
The new Advene storefront enhanced the brand’s digital presence. The organized catalog made navigating products intuitive, while sustainable packaging reinforced values at checkout. With multi-currency support across 50+ regions, Advene offers international visitors a seamless experience.
