Discovery & Brand Alignment
//01Mapped Ancient Therapy's brand values, target audience across European markets, and competitor landscape to define the store architecture and content strategy.
Ancient Therapy was built on a simple but powerful idea — that the plants and roots humans have relied on for thousands of years are still the best tools we have. Rooted in Ayurvedic and East Asian herbal tradition, the Stockholm-based brand sells lab-tested adaptogens and nootropics including Shilajit, Lion’s Mane, Ashwagandha, and Chaga to a growing global community.
Ancient Therapy had a premium product line and a clear brand philosophy, but needed a Shopify storefront that could match that quality online. The store had to communicate deep ingredient transparency, build immediate trust with health-conscious consumers, support multiple languages and currencies across European markets, and convert first-time visitors into repeat subscribers — all within a clean, nature-inspired visual experience.
StepTech designed and developed a fully custom Shopify store for Ancient Therapy — built around an earthy, minimal aesthetic that reflects the brand’s Scandinavian roots and natural sourcing ethos. The store was structured to surface ingredient education, third-party lab test results, and community reviews at every stage of the customer journey, with a seamless multi-language and multi-currency setup for their European audience.
Mapped Ancient Therapy's brand values, target audience across European markets, and competitor landscape to define the store architecture and content strategy.
Designed a minimal, earthy interface that communicates premium quality and ingredient transparency — optimized for trust and mobile browsing.
Built a fully custom Shopify theme with multi-language and multi-currency functionality, custom product page layouts, benefit-based filtering, and lab test integrations.
Conducted full QA across devices, browsers, and languages — refined the checkout flow and launched Ancient Therapy's new storefront to full production.
Checkout speed improved by 80%, store uptime held at 99.9%, and cart abandonment dropped 60% in the first quarter. Organic traffic grew 3x with the new storefront establishing Ancient Therapy as a trusted, premium supplement brand across Scandinavia and beyond.
