Aronia Landscape Design & Construction

A design-forward web presence for a landscape firm rooted in place, nature, and craft.

Web design

Web development

UI UX Design

Branding

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Enquiry Increase

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Portfolio Views

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PageSpeed Score

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More Time on Site

Background

Aronia Landscape Design & Construction is a South Jersey–based design-build firm creating thoughtful outdoor environments across South Jersey, Philadelphia, and Central New Jersey.

The Challenge

Their stunning work was let down by a weak digital presence — a portfolio that didn’t showcase the quality of their projects, unclear service area coverage, and no compelling brand story to attract discerning clients.

The Solution

Step Tech built a portfolio-first website that leads with project photography, communicates the brand philosophy clearly, and maps service coverage — turning browsers into genuine enquiries.

Key Features

Full-screen project portfolio with category and environment filters
Design philosophy and brand story section
Service area map covering South Jersey, Philadelphia, and Central NJ
Residential and commercial service breakdowns
Project enquiry form with scope and timeline capture
Nature-inspired visual design system

Implementation Process

Brand Discovery: Sessions with the founders to define design philosophy, project approach, and target client profile.
Visual Design: Built an earthy, refined design system with organic textures and considered typography.
Portfolio Build: Curated and structured the project archive into a browsable, filterable gallery.
Development & Launch: Delivered with structured data and on-page SEO targeting all regional markets.

Results & Impact

Enquiries grew 90% in three months. Portfolio views increased 3.2x, time on site rose 48%, and the site maintains an 85+ PageSpeed score across all target regions.