Discovery & Competitor Audit
//01Analyzed the existing site and competitor landscape to identify conversion gaps.
Pacific Northwest Construction is a full-service construction company serving residential and commercial clients across the Pacific Northwest with a strong portfolio and decades of hands-on craftsmanship.
Their existing site was outdated, slow, and mobile-unfriendly. It failed to showcase their work or guide visitors toward an enquiry — resulting in a high bounce rate despite steady inbound traffic.
Step Tech redesigned and developed a performance-focused website built around visual storytelling, a filterable project portfolio, and a streamlined quote-request flow.
Analyzed the existing site and competitor landscape to identify conversion gaps.
Created a bold, professional design reflecting the company's craft and regional identity.
Built on a fast CMS with image optimisation, lazy loading, and local SEO best practices.
Delivered with CMS training, SEO setup, and 30 days of post-launch support.
Enquiry form submissions grew 70% within 60 days. Time on site improved 2.8x, bounce rate dropped 45%, and the site consistently scores 90+ on Google PageSpeed.
