Discovery & Strategy
//01Conducted thorough research on the health and beauty market, analyzed competitor stores, and studied target customer behavior to establish the store's positioning and UX needs.
Potion Hydration is on a mission to make optimal hydration effortless — one precisely formulated electrolyte mix at a time. A wellness brand built around performance, taste, and clean ingredients needed a digital storefront that could convert the curious into loyal customers. We designed and developed a Shopify experience as bold, energizing, and no-nonsense as the product inside every packet.
Despite having a standout product and a distinctive brand voice, Potion had no digital home that could do it justice. They needed a Shopify store that would stop the scroll, communicate the science clearly, convert curious visitors into loyal subscribers — and carry the brand’s bold, otherworldly personality through every pixel.
StepTech built Potion a fully custom Shopify store from the ground up. The design led with the brand’s supernatural aesthetic while keeping the user journey clean and conversion-focused. From an immersive hero section to a streamlined checkout, every detail was crafted to turn first impressions into first purchases — optimised for mobile and built to scale.
Conducted thorough research on the health and beauty market, analyzed competitor stores, and studied target customer behavior to establish the store's positioning and UX needs.
Created a sleek, conversion-driven interface that highlights product trust signals, ensures ingredient transparency, and features a soothing visual style that aligns with the brand.
Developed a completely custom Shopify theme with enhanced page speed, mobile optimization, tailored product filters, and integrated upsell/cross-sell features.
Conducted comprehensive QA across various devices and browsers, addressed all issues in the checkout process, and successfully launched the store into full production.
In the first quarter post-launch, checkout speed improved by 80%, store uptime held at 99.9%, and cart abandonment dropped by 60%. Revenue grew 3x — with the new storefront transforming Potion’s bold brand story into a digital sales engine that consistently delivers.
