Probox Portable Storage

A trustworthy digital presence for a four-generation family storage business.

Web design

Web development

UI UX Design

Branding

0 %

More Quote Requests

0 x

Locations Showcased

0 %

Lower Bounce Rate

0 %

SEO Traffic Growth

Background

Probox Portable Storage is a family-owned business with four generations of experience, serving customers across Arizona, Colorado, Oklahoma, and Dallas with secure, personalised portable storage solutions.

The Challenge

Despite strong regional loyalty, the website didn’t tell the family story, failed to surface multi-location coverage, and had no clear quote path. Competitors with weaker service were outranking them in local search.

The Solution

Step Tech redesigned the site to lead with trust and local relevance — giving each service area its own SEO page, surfacing the family story clearly, and routing visitors to a frictionless quote flow.

Key Features

Dedicated landing pages for each service area (AZ, CO, OK, Dallas)
Family story section with heritage messaging and brand values
Container size guide and use-case pages (home, jobsite, business)
Streamlined quote request form with location routing
Customer testimonials and trust badge display
Local SEO optimisation per service area

Implementation Process

Discovery: Mapped the brand story, customer base, and regional differences across four locations.
Information Architecture: Restructured navigation around service areas, use cases, and the quote flow.
Design & Copywriting: Crafted a warm, personal visual identity and copy that reflects the family-owned difference.
Development & Local SEO: Built with structured data, location metadata, and a mobile-first architecture.

Results & Impact

Quote submissions grew 80% in two months. Bounce rate dropped 55%, and organic SEO traffic increased 35% as location pages gained traction across all four markets.